Sunkist Growers, Inc. (cooperative)  

This outdoor board is as simple and powerful as it gets in 10 words or less.

Sunkist® set the standard in branded fruit, in part because of outdoor campaigns like this one that gave the consumer a reason to believe Sunkist citrus fruit is the best.

 Disneyland 

FANTASMIC! opened to the public and rave reviews on May 15, 1992 and it has been a gigantic hit year after year. Even though more of a theatrical production, it has done business like it was a mega-dollar, full-on ‘Disneyland attraction (ride).’

FANTASMIC! is such a hit that 17 years later Disneyland was still using the same theme/artwork to pitch their 2009 summer nights promotion (simply roll-over the image to see the 2009 outdoor board) Note: a very similar ad ran in both the Southern California and Orlando, FL markets in 2010.

 Disneyland 

This “Biggest Party in the History of Disneyland” theme was again used for their 50th Anniversary celebration...and will probably be used again in the future.

Simply put, everyone likes to be invited to a party, and no one ever wants to miss out on a great party. Because of that 'Let's Party' connection, this magazine ad (ran in Time, Newsweek, etc.) made the consumer feel that going to Disneyland this year is a must do.

 

 Disneyland 

The two mega-franchises of Disneyland and Indiana Jones made for a mega-powerful combination.

The compelling launch of the Indiana Jones Adventure attraction helped Disneyland set attendance records, and the ride continues to be a big draw and mega-crowd-pleaser to this day. 'Indy the Ride' has proved so popular even LegoLand has done a less-than-subtle rip off.

 Disneyland 

This “Where’s Waldo (Mickey)?” ad took a simple Delta Airlines co-op promotion and made it fun and involved the reader.

If the reader of this magazine ad had children (as is the case with most Disneyland guests), they and their kid pretty much had to play along. Expectantly, after finding the Mickey Mouse hidden in the ad, the next words would be “Mommy, can we go to Disneyland?”

 Mazda Motors Corporation (USA) 

Here’s the original layout for the Mazda RX-7 launch ad.

As mentioned on the home page, the Mazda RX-7, in concert with this ad’s artful positioning, is credited with saving Mazda –– and initiating 'The Golden Years' (1980-1995) for Mazda in the USA.

 Smokey Bear –– U. S. Forest Service 

This iconic poster (using only 6 letters) has become a classic in the communication arts. It has been turned into banners, outdoor boards, coffee mugs, pins, etc. The idea started with this simple thumbnail sketch:

<Home> <TV Spots> <Print ads> <Links/Misc.> <Contact> <email>