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 Disneyland  

Indiana Jones...now the adventure is real.

Talk about a communication that connected with the audience — two powerful franchises, one very-powerful spot. This TV spot successfully kicked off one of the now top attractions at Disneyland.

 Disneyland 

Fun.

Ah, the impact of a musical hook and families having fun.

 

 Disneyland 

Fantasmic! (Fantasia brought to life.)

Even though more of a theatrical production than a classic ‘Disneyland attraction (ride),’ this TV spot for Fantasmic! helped it do business like it was a mega-dollar, full-on Disneyland attraction. Fantasmic! was such a hit it was rolled-out to other Disney Parks.

 Disneyland 

“Heart of the Fun”

If you lived in a Northern clime, and especially if you were sitting home watching TV during a snowstorm... after seeing this spot you had to feel moved to go to California (and Disneyland, the #1 attraction) for some fun in the sun.

 Disneyland 

“I’m going to Disneyland.”

The next-day timeliness made for a compelling cultural connection. The classic line had the viewer asking “Hey, when am I going to Disneyland?”

 Mazda Motors Corporation (USA) 

Groundbreaking Mazda Miata launch TV spot #1.

This TV spot is the perfect example of the importance of making a great first impression. The lasting effect of this introductory spot has helped the Miata become the top selling open two-seater sports car of all time!

 Mazda Motors Corporation (USA) 

Groundbreaking Mazda Miata launch TV spot #2.

I was at a Mazda Miata Club event 12 years after this spot ran, and an owner mentioned (unsolicited, I might ad) how this particular TV spot made them forever lust after a Miata. What a testament to the emotional connection that was made!

 

 Mazda Motors Corporation (USA) 

Spokesperson James Garner reads off
the advantages of a Mazda 626.

Mr. Garner’s disarmingly soft-spoken presentation broke down the ‘veil of disbelief’ we all have when watching a piece of advertising, and led Mazda to record sales during the 5 years he was their spokesperson.

 Mazda Motors Corporation (USA) 

James Garner puts in a good word for
Mazda’s small pickup.

A good TV spot is like a joke well told, and here’s a perfect example — where Jim’s self-effacing charm is put to great use to not only make the key points but leave the viewer smiling.

 

 Mazda Motors Corporation (USA) 

Mazda 626 Sedan exudes confidence.
It Just Feels Right.

This TV spot exemplifies the importance of connecting the driver to the road, thus the viewer relates to the tough driving conditions. You’re left with an overall feeling of confidence that driving a Mazda inspires, and confidence in the company as a whole.

 

 Mazda Motors Corporation (USA) 

Mazda 929 Luxury Sedan makes the connection
between man and machine. It Just Feels Right.

This TV spot portrays the bond between driver and car out on the road as the night wears on. This special feeling and connection is apparent to the viewer, and, as such, says so many good things about Mazda.

 Smokey Bear –– U. S. Forest Service 

ONLY YOU.

Our forests and you — Smokey makes you feel a special connection to our planet and it’s unique forests.